La Vida

A Master‑Planned Coastal Community

Snapshot

La Vida is a phased, resort‑style residential community planned on a ~402,908 m² coastal site, combining single‑family houses and mid‑rise condominium buildings in a walkable network of parks, trails, and rooftop amenities. At full build‑out the master plan targets 900 homes—380 detached houses and 520 apartments—delivered over three stages with lender‑grade controls designed for on‑time, on‑budget execution.

Masterplan & Phasing

The community rolls out in three stages. Stage 1 establishes the infrastructure backbone and first social/sport parks alongside larger‑lot houses. Stage 2 introduces 42 five‑level condo buildings (420 apartments) while continuing the park pattern. Stage 3 adds 10 more five‑level condo buildings (100 apartments) plus neighborhood amenities, so every cluster sits a short walk from green space and recreation. Typical single‑family lot sizes are calibrated by stage—645 m² (Stage 1), 425 m² (Stage 2), and 225 m² (Stage 3)—to support a tiered price ladder and steady absorption.

Residences

Houses pair open‑plan living with generous outdoor areas and stage‑specific models. Examples include Stage‑1 homes around 116.8–133 m² (ground) plus 166.2 m² (first level); later stages introduce efficiently scaled two‑story options and a Stage‑3 three‑bedroom model (~110 m² ground + ~82 m² first level). Condominiums follow a repeatable module: ground‑level parking, five residential floors, and a rooftop deck with pool/BBQ. Stage‑1 apartments are 3‑bed layouts (216.45 m² + 37.4 m² terraces); Stages 2–3 standardize 2‑bed homes (203 m² + 7 m² terrace) with two apartments per floor for privacy and cross‑ventilation.

Amenities & Everyday Life

La Vida’s signature is a park‑based amenity network that threads through the site:

• Social Parks: clubhouse with bar/games/TV room, open‑air dining, hammock gardens, reading/meditation nooks, landscaped lawns, and family gathering spaces.

• Sport Parks: a semi‑Olympic pool, gym/classroom, sauna with men’s/women’s changing rooms, multi‑use and tennis courts, outdoor fitness decks, trails and bike paths.

• Rooftops: each condo building crowns with a residents‑only pool deck, BBQs, shaded lounges and service areas—an elevated “club” with views.

Together, these layers deliver hotel‑style convenience inside a residential community.

Who It’s For

• Buy‑to‑let investors seeking professionally managed, STR‑ready residences supported by amenities that lift ADR and occupancy.

• Diaspora and second‑home buyers who value “lock‑and‑leave” reliability, 24/7 security, and a wellness‑oriented lifestyle.

• Local professional families looking for a gated, amenity‑rich primary home with predictable HOA services.

Delivery & Governance

Execution is structured as a 60‑month program with conventional builder‑credit safeguards: pre‑sale thresholds with escrowed collections, QS‑certified milestone drawdowns, current insurances and post‑construction guarantees, spend/scope covenants, quarterly technical audits, and monthly reporting (schedule, cost‑to‑complete, sales velocity, KPI dashboards). This governance reduces completion risk and gives lenders and buyers transparency throughout the build.

Market Rationale

La Vida is positioned as a resort‑style residential community rather than a conventional subdivision. The program—large‑format apartments, family‑friendly houses, and a deep amenity stack—aligns with North Coast demand patterns driven by tourism, second‑home usage, and professionally managed short‑term rentals. The marketing plan prioritizes international co‑brokers, diaspora campaigns, and digital funnels, with CRM‑led pipeline management to maintain pricing discipline and absorption.

In One Line

La Vida brings together scale, thoughtful phasing, resilient infrastructure, and a resort‑grade amenity map to deliver an investable, year‑round lifestyle community on Jamaica’s coast—built with the governance and controls banks expect and the everyday experience residents love.